Service
UX Research
Overview
I run rigorous, pragmatic research — generative and evaluative — and turn it into findings teams can act on this sprint. From discovery interviews to benchmarked usability testing, I replace assumptions with evidence.
How I approach it
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Define the questions
I pin down the decisions the research needs to inform so every session earns its place and nothing is studied for its own sake.
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Recruit the right people
Findings are only as good as the participants. I screen carefully so you hear from the users who actually matter.
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Run and synthesize
I facilitate sessions, then synthesize patterns into clear, prioritized findings — not a wall of raw notes.
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Drive the decision
Research ends in a recommendation. I make the trade-offs explicit so the team can move forward with confidence.
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